Let’s transform the digital experience for New Yorkers and create a more equitable city.

See Our Principles

The Digital Playbook outlines the City of New York’s intentions for how residents experience City services. As you take on new projects, use the Digital Playbook to inspire each other and create a shared understanding of the Playbook’s principles and strategies.

Download the Principles and Strategies

NYCDigital Playbook

Let’s transform the digital experience for New Yorkers and create a more equitable city.

How can I

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Make Services Accessible

Make services available to New Yorkers of all capabilities and language preferences.

Communicate Simply

Communicate simply and clearly in all languages used.

Reach Out To Residents

Reach out to New Yorkers and invite them to use City services.

Test With Residents

Engage New Yorkers in the creation and testing of services.

Organize Around Needs

Structure services around New Yorkers’ needs rather than by agency needs.

Build City Capacity

Build the capacity of City staff to deliver best-in-class services.

Build On What Works

Build on existing services that work.

Tie Services & Neighborhoods

Integrate digital services within neighborhoods and communities.

Create Standards

Create technical, data, and design standards for services.

Design for mobile

Design for mobile devices first.

Engage Private Partners

Collaborate with civic, design, and technology partners.

Be Accountable & Transparent

Make accountability and transparency fundamental to all service interactions.

How do I use the Digital Playbook?