Strategy #7

Make it easy to navigate between languages on City websites.

Here’s how to Make it easy to navigate between languages on City websites.

Partner with private search and directory sites to optimize search results for City content.

Endorse 12

Use social media to show or explain City services. Tailor images and text for social media channels, invest in targeted posts that highlight City services, and cross-promote services offered by other agencies.

Endorse 13

Research existing tools that could help accomplish your goal before developing a new service or application.

Endorse 8

Invest in collecting and applying behavioral insights to develop, test, and refine digital services offered by the City.

Endorse 23

Compile a list of “Useful Apps and Tools” that includes third-party applications and sites.

Endorse 14

Help New Yorkers manage their relationship with the City where it is most convenient for them. Explore and test with residents the benefits of using existing payment application technology providers to complete City transactions.

Endorse 10

Tell Us Your Idea

We encourage you to submit feedback and tell us what you think as we continue to refine the playbook and share best practices.

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